![]() ![]() Games are also unpredictable: They can become hits at any time, then fade away as quickly as they came. They can become multi-million-dollar businesses overnight, but there's little-to-no brand loyalty from consumers towards the development studios themselves. It's a dangerous game developing mobile apps. Instead - for the first time - less than 50% of King's revenue is coming from Candy Crush. But this isn't why investors are getting excited. In Q4 2014, King Digital booked sales of $586 million, above expectations of $520 million. It jumped by more than 15%, to $17.87 at its peak. Today it's sitting at $16.92. Stock subsequently dropped 25% in after-hours trading.īut when the games company posted better-than-expected results yesterday, stocks soared. "Games companies seem like the kind of startups who might best remain private," my colleague Jim Edwards wrote, "where they can ride the financial roller coaster of the App Store behind closed doors."Īt one point last year, the company, there was speculation that King Digital had "waved the white flag on its future" after electing to issue a $150 million dividend. People had questioned the wisdom of the IPO upon its initial announcement, given the unpredictable, hot-hit-wonder nature of mobile gaming. It had a disastrous IPO in March 2014, dropping 15% on its first day - one of the worst of the year. ![]() King Digital, best known for the wildly popular mobile game Candy Crush Saga, has had a rough couple of years. It often indicates a user profile.Ī game mascot on the floor of the New York stock exchange on the day King launched its IPO in 2014. Account icon An icon in the shape of a person's head and shoulders. ![]()
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